Posts Tagged ‘marketing’

On Richard Nixon’s last day in the White House, cottage cheese was at its peak. Since then, it’s been four decades of decline for this high-protein, savory treat. In the seventies it was the quintessential ingredient for a diet plate. No wonder it took a dive. Now trendspotters keep saying it’s on its way back […]

Everywhere we turn, marketers are selling health and wellness. Today, our hotel is telling us, “Eat Well. Enhance Your Well-Being.” Who knew they cared so much? Yesterday, some of the sharpest minds in consumer health gathered to consider the future of consumer self-care. These people are seeking innovation for consumer health. And of course, they […]

Rarely does one innovation cover so many angles. But Australia’s national science agency, CSIRO, is pushing every button with this one – a broccoli latte. Even though they might not fix our unhealthy food supply all by themselves, the folks at CSIRO are sure giving it a try. Drink Your Veggies Who needs a Vitamix […]

Will loud restaurant music make us all order burgers and fries instead of a salad? Based on a study in the Journal of the Academy of Marketing Sciences, you might think so. A press release and the resulting news stories make it sound cut and dried. But it’s worth stepping back to think about what this […]

Ellie Krieger tells us that fruits and vegetables are becoming snack-ified. The food industry is turning just about every fruit and every vegetable you can imagine into chips in a bag. Krieger’s a big fan of a DIY approach: I learned how tossing kale leaves with a little oil, sprinkling them with salt and baking […]

The Partnership for a Healthier America (PHA) held its annual summit – Innovating a Healthier Future – last week in Washington, DC. PHA came to life in 2010 as an offshoot of Michelle Obama’s Let’s Move! campaign. The mission is to “leverage the power of the private sector to bring lasting systemic changes that improve the […]

Everyone wants to eat healthy. The healthy food marketing machine is ready and able to sell it to you. And so, FDA is gearing up the tools to help. At the recent National Food Policy Conference in Washington, FDA Commissioner Scott Gottlieb offered a snapshot of agency priorities on health claims for food. Healthy and […]

We’ve become blind to one of the biggest drivers of obesity. So says Julia Belluz – someone whom we rely upon for generally thoughtful writing about obesity. She’s reporting on a new study in Pediatrics about sports sponsorships used to promote food and soft drinks. Marketing Unhealthy Food and Beverages Marie Bragg and colleagues analyzed television viewing […]

Bring us all a bit of everything. In case you’ve been living under a rock, that’s what the cool kids are doing at the buzzy restaurants for a fun, sociable meal. It’s a ritual of grazing with friends. Or maybe, it’s an intimate buffet. An Unmistakable Trend The trend for sharing in restaurants is everywhere. […]

It’s the stuff of legend. Big sugar orchestrated a vast sugar conspiracy half a century ago. The industry foisted decades of flawed low-fat dietary guidance upon our nation – indeed all around the world. The theory holds that big sugar was out to blame fat for all our health woes. That was so that no […]