Posts Tagged ‘marketing’

Food and beverage marketers have one very clear mission. Encourage people to drink and eat more. Thus, they innovate, they formulate, and they communicate. And it all advances a singular purpose – sell more. Superfood, healthy food, food fads – they’re all part of the marketing machine. More than ever, that machine relies on academic […]

Does less toast and more avocado make for a more satisfying breakfast? Does that mean that we’d all lose a little weight if we made this swap? Thanks to the Hass Avocado Board, we have some actual data to tell us that the answers are yes and maybe not. So feel free to go easy […]

Noom is an app and a program that climbed into the top trends for diet and nutrition searches on Google in 2018. So now it’s putting considerable pressure on the old guard of the diet industry at a time when consumers have very mixed feelings about that business. Weight Watchers is now WW – Wellness […]

Just about three years ago, FDA started working on a new definition to guide your healthy eating. Don’t worry, they’re on it. Yep, they’re definitely going to issue new rules for what it takes to make a claim that a food product is good for you. But you have to understand. This takes time. We’ve […]

Scientists at the University of California at San Francisco have discovered that tobacco companies once owned food and beverage companies. Philip-Morris bought General Foods in 1985 and then Kraft in 1988. This arrangement lasted until 2007 when Philip-Morris sold all of its ownership of Kraft and the old General Foods brands. RJ Reynolds acquired Pacific […]

Three decades have passed since McDonald’s started selling us fast food salads. Consumers want to eat healthy – whatever that is. So fast food outlets are serving us ever more healthy-sounding food that tastes great. In larger portions, with more calories and more sodium than ever. These are the findings of new study by Megan […]

The results are in. It looks like we’ve got a winner. And that winner is the sweeping regulation of food marketing in Chile for obesity prevention. A new study in the International Journal of Behavioral Nutrition and Physical Activity just came out to prove the point. The study findings “were overwhelmingly positive,” says UNC-Chapel Hill […]

Is this a millennial dream? Or instead, a caricature? Recess is coming at us with a distinctive vibe for sparkling water – infusing it with hemp extract and “adaptogens.” The brand promises balance and clarity. Can this be what’s replacing soda for generations to come? Tapping All the Trends In case you haven’t noticed, big soda’s […]

Healthy lifestyles are a popular concept. But popular culture is fickle about this subject. As soon as something captures our attention in this realm, it quickly fades from view. So as we plunge into a new year, let’s take a quick look at what’s hot and what’s not, according to the culture that surrounds us. […]

We are in the midst of a secular holiday season that primes us to fill up on purchases. Stimulate the economy. Seasonal feasts and gift exchanges empty our bank accounts while stuffing our bodies and our lives. But advocates for minimalism emphasize filling up on experiences rather than stuff. Stuffocation In his book Stuffocation, James Wallman […]