Posts Tagged ‘marketing’

If you’re looking for a case study of the disconnect between “healthy food” and actual health, you might want to look at the clean label movement. And in particular, data today released at the 50th Annual ESPGHAN Congress tells a disturbing story. Clean Labels: A Benchmark for Food Makers The movement to clean labels is one of the hot […]

What does it mean when a food label says the product is healthy? For the last six months, more than a thousand public comments have poured into FDA. Two answers rise to the top. Health claims on a food label seem to be good for a bump in sales and for confusing consumers. Peculiar Advice […]

When people are desperate, magical thinking abounds. Even at the New York Times. Right now, you can read about how Silicon Valley technology is going to “tackle weight loss and diabetes with video chats.” With the help of mock apple cobbler and veggie omelets, an accountant and her husband have lost 120 pounds and avoided taking insulin. […]

Now that physical activity has become a fashion statement, will sleep be next? Dubious claims about powerful achievers who can thrive without sleeping much are giving way to sleep as a status symbol. And of course, that opens the door to commerce. A $400 Billion Economic Burden – And an Opportunity The RAND Corporation estimates […]

Workplace wellness has been creating headlines this week, due to legislation about genetic testing in these programs. In a guest blog today, our friend Al Lewis writes about his concerns with the industry. This week, Fortune published a generally very skeptical review of workplace wellness, highlighting one of the few major companies (Cummins) to be moving […]

For some time, we’ve known that people are thinking about weight differently. Last week, JAMA made it official. In a research letter, Kassandra Snook and colleagues describe a trend of fewer adults with excess weight and obesity trying to lose weight. A 17% Drop People Trying to Lose Weight The value of this new research is that […]

It’s time to stop and say thanks. Thanks to the thousands of readers who take the time to consider the ideas and news that we share every day. Thanks to growing numbers of people who request our daily update in their inbox. You have plenty of stuff filling that inbox. So we’re quite flattered that you […]

The advancement in mobile devices has led to significant growth in the mHealth industry. Smartphones are now pre-built with health sensors, which has made it easier for users to track their health. But what trends should we expect in 2017 that will reshape the mobile health industry? In a special guest post, our friend, JenTechnology, offers […]

Change is afoot in the food supply. The last time we saw such sweeping changes, food makers responded to low-fat dietary guidelines by replacing fats in their products with carbs and especially sugar. Obesity took off and three decades later, the villain is sugar, not fat. In July 2018, Nutrition Facts labels will call out […]

It’s a perfect narrative. A brave entrepreneur making healthy snack bars is putting his money on the line to bring us truth in nutrition. Daniel Lubetzky, founder and owner of Kind Bars LLC, announced Tuesday that he is funding the creation of a new nonprofit. He will call it Feed the Truth. And thus, Little […]