Posts Tagged ‘marketing’

Weight Watchers seems to be finding life for its brand despite the demise of dieting in popular culture. Business results for the company, released yesterday, show remarkable new vitality. Profits for the company are up by 48% for the second quarter of this year. Memberships are up by 20%, now totaling 3.5 million. CEO Mindy […]

Campbell Soup is walking away from the Grocery Manufacturers Association (GMA) and tired old food fights. Campbell’s aim is to become the leading health and well-being food company. And in light of this intention, said CEO Denise Morrison, the GMA no longer represents her company’s interests: This is not a financial decision. It’s a decision […]

Is this what fitness is all about? Or is it closer to fashion? How does it relate to health? Spinning businesses like Soul Cycle and Peloton are achieving cult status. Devoted followers immerse themselves in demanding sessions led by charismatic instructors. Some of those instructors might compete well with a marine drill sergeant. The advertising […]

Add authenticity to the list of fake gimmicks. It was supposed to be a watchword for millennials, but now it’s just a stale notion of the 2000s. So who cares if soy milk is about as fake as can be. It’s not milk, but only FDA and the European Union care about that. Court documents […]

Yogurt fashion is shifting again. Several years ago, people got the hint that all that low-fat yogurt was loaded with sugar. Greek yogurt became a thing. Chobani was hot. Yoplait started tanking. Now low-fat Greek yogurt seems stale. Too tart. Yoplait is seizing the opportunity by going back to its roots in France and launching […]

If you thought that gluten-free everything would be a fast fading memory, think again. Ever more gluten-free products are screaming for your attention. Looking for lipstick without gluten? You got it. Or better yet, you can join the Arbonne multi-level marketing network and help to fill the world with it. Gluten-free marketing is going strong. Setting […]

Will gulping more gorgeous grapes and sizzling squash cure our dietary ills? If so, marketers can clearly help. Two new studies show how classical marketing techniques can lead consumers to buy more fruits and veggies. Easy peasy. It’s basic stuff for marketers. Make It Sizzle Sell the sizzle, not the steak is a cliche of […]

Many meal and food delivery services are going belly up. But Blue Apron is ready to take its meal kit business through a public offering to raise a hundred million dollars or more.  After only five years, sales have grown explosively, reaching $795 million in 2016. Losses – $44 million in 2016 – are growing, too. And […]

Can it be? These wonderful energy beans have no sugar in their ingredient list. How can it be that they’re actually loaded with the stuff? Well, it’s true and Jessica Gomez is suing. She filed a class action lawsuit in Los Angeles, claiming that Jelly Belly deceived her by listing “evaporated cane juice” as the product’s primary […]

Some parts of the food industry may be leaving us.  Rather than adapt, these companies want to keep selling the dietary equivalent of telephone booths. They imagine they can delay or avoid telling their customers how much sugar they’re pouring into their products. They imagine they can keep selling junk food into schools. Ignore Your […]