Posts Tagged ‘beverage’

The folks at Coke have a new ad on the Web to tell us that it takes 23 minutes on a bike to burn the calories in a can of Coke. It’s not at all clear that they’re helping themselves with this one. We asked a representative sample of adults how the message of this […]

The food at your fingertips is the food you will eat. This basic fact of human behavior is something that food and beverage marketers have understood and factored into their work for many decades. A new study in Appetite adds to the growing behavioral research literature showing that — surprise — people eat the food […]

Superstition about no-calorie sweeteners routinely flows from some otherwise credible sources of health information. A new study just published in Obesity provides some good science to dispel those superstitions. John Peters and a host of well-respected obesity scientists studied the effects of water versus beverages with no-calorie sweeteners (e.g. diet soda) in a randomized, controlled 12-week […]

Sugary drink warning legislation is advancing in the California senate, with a vote in the full senate expected as early as Wednesday. After that, the legislation would have to pass the state assembly and then go to Governor Jerry Brown for final signature. If passed, all bottles and cans of sugary drinks sold in California […]

We’re not sure that local craft beer is an evidence-based obesity intervention. But somehow it doesn’t surprise us to find a Brew Rendezvous promoted in San Diego by the Community Health Improvement Partners for the purpose of promoting healthy nutrition and fighting obesity. The event sounds like great fun. If you mix a sunny day […]

Three food industry pushbacks on recent health and labeling initiatives are taking shape. A $50 Million Ad Campaign. The Grocery Manufacturers Association is planning a campaign to promote their Facts Up Front labeling initiative. The industry likes it because it’s totally voluntary and flexible enough to make room for health marketing claims, in addition to […]

Coke and Weight Watchers are two iconic brands with profits sinking while the order of things changes around them. Warren Buffet, known as the Oracle of Omaha, warns that complacency is the greatest danger to a successful company. In Coke and Weight Watchers, we have two very different icons struggling stay relevant as people adapt […]

Leaping to apply anti-smoking strategies to junk food is sorely tempting. When CVS declared that “cigarettes and tobacco products have no place in a setting where health care is delivered,” experts and cartoonists alike wondered aloud, “What about junk food?” Now comes the news that lawyers are pitching litigation against the food industry to make […]

Time gets the prize for the most absurd headline this week by hanging a false statement about soda onto a barely related story about deadly child abuse. Parents of a five-year old girl were charged with murder Friday because they reportedly forced her to consume more than two liters of grape soda in a short […]

Headlines in PR war on sugar rose to a new level this week with the publication of a study that found a tight correlation between added sugar and cardiovascular deaths. So the headlines went like this: Eating Too Much Added Sugar May Be Killing You — USA Today The Sweet Secret That Could Kill You […]