Posts Tagged ‘beverage’

The very core competence of any marketer is to understand the needs, wants, and demands of its consumers. Nutritious food is a basic human need for survival. Consumers may also want the pleasure that junk foods provide them, but that pleasure not a fundamental need. It is simply a desire waiting to be tapped. Skilled marketers understand consumer […]

The New York Times told us on Sunday that “Americans are finally eating less.”  Dariush Mozaffarian of Tufts University explains this headline by saying, “I think people are hearing the message, and diet is slowly improving.” As  you might guess, the picture is not quite so clear and the reasons are not so simple. The […]

On Friday, when most people had gone for the Memorial Day weekend, came this headline from a press release: Treatment with Saxenda® for Three Years Reduced the Risk of Developing Type 2 Diabetes Compared with Placebo Ordinarily, releasing information in this way would done to bury bad news that you had to get behind you. In this […]

A pretty solid consensus seems to exist around the notion of reducing consumption of sugar-sweetened beverages. Consumers are cutting back on drinking them. Even beverage makers are finding ways to formulate, package, and promote their products to reduce the amount of sugar people are drinking. But no such consensus seems to exist on the ultimate […]

Soda taxes offer a dilemma for progressive politicians. On one hand, as a social policy to relieve the impact of a disease that discriminates against poor and minority communities, it has an inherent appeal to people with a progressive social bent. On the other hand, some groups that are typically allies of progressive politicians — […]

“What else can we add to a smoothie?” asks the wellness blog at the New York Times. They answer with an absolutely beautiful deep purple blueberry smoothie with black quinoa. It’s smooth, fashionable nutrition. What’s not to love? You get the rational nutrition benefits of two “superfoods” — quinoa and blueberries. It has very little sodium […]

At a time when consensus has formed that fixation on one nutrient (dietary fat) led us astray for the last 30 years, obsession with another nutrient (sugar) is proving to be just as distracting. But the truth is that whole diets matter more than single nutrients. The focus on healthy dietary patterns in the report of […]

The prevailing bias in nutrition, health, and obesity appears to work in cycles. Sometimes conviction about what must be true gets out ahead of the data we actually have to support our presumptions. The last cycle kept us focused on dietary fat and cholesterol for decades. In the current cycle, sugar is public enemy #1. […]

Soda consumption is down 10% in Mexico, according to preliminary results of a survey of consumer purchase patterns published by Mexico’s National Institute of Public Health. This follows the institution of a seven-cents-per-liter tax on sugary drinks in January. At the same time, Mexico imposed an 8% tax on high-caloric, non-essential foods like chips and […]

Parents have long held onto a myth that sugar will make their kids hyper and then ultimately cranky when they crash from their sugar high. That myth has been dispelled by a considerable body of evidence. But now we’re noticing that sugar might make grown-ups cranky. Increasingly it seems that the subject of sugar can […]